Veda Extension Center
“The art of photography is all about directing the attention of the viewer” by Steven Pinker
His name may not sound familiar but what he says makes a lot of sense. The purpose of a photography is to draw the attention of the viewer is it about open spaces, closed spaces, stills, action-packed or even death.
Thus, to make a photograph stand out what needs to be done could include:
2. Depending upon who the trainer is, the trainee can either use existing equipment(s) of the teacher or buy for his/ her self. With the sheer number of equipment available in the market due to newer ones entering the trade very often, one can get used equipment at decent prices. In the alternative, one could buy newer ones or exchange them with folks who have no use of it.
3. Marketing oneself. Once you have learned the basics of the trade and can be expected to do a reasonably good job, it can be expected of the trainee to branch off and start working on his or her own. To stand out in the crowd that the field of photography is turning into, one needs to market oneself aggressively. For the same, the usual facebook+linkedin+whatsapp route besides, what one needs to do is to approach all the professional sites where one’s work can be published. That besides, one should not leave even a single opportunity to be seen with the right crowd at the right venues where photographers usually meet. This could be professional or personal. But meet you must.
4.Create your own brand. To market one-self well, there is nothing better than a brand. Create a logo, a tagline, a presence and a story of who you are and what you stand for. Doing so helps for all times to come. People come and people go but what remains is an image, a logo. Make it. And make it worth remembering for a long, long time. And if people remember it, don’t forget to patent it and secure the goodwill behind it!
5.Be strong and do what you think should sell without trying to please others. It’s business we all know. And for business, one needs to bend backwards. But bending beyond a state could result in a severely-strained back which could result in reduced business and more pain. If you do not want the same, be honest and diplomatic with your capabilities, ideas and ideologies. It would be better to be frank then and there than to invite wrath later!
6. Work very hard BUT keep options open. Photography is a very, very competitive field where part of the competition these days comes from the technology itself. Yes, machines can photograph better than machines. And if we keep making them smarter with every edition, it is possible that a stage may come where they become smarter
Folks these are all there is to learning photography and making a career therein.
Goodluck in advance!
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