Categories: Blogs

Color Psychology – A Guide for designers

What you feel when you see Rainbow? You surely get the feeling of happiness right? Why you get that feeling? Because it gives the feeling of the calmness after the stormy wind and rain. Such is the soothing effect of colours we have on our mind.

There is always a reason why people love to have preference in color. Color speaks a lot about the personality of the person, place, thoughts, behaviour, emotions etc. Hence color psychology is the different branch of study. It is the most essential factor in the world of graphic designing, web designing, advertising and entire media and entertainment industry.

Graphic and web designing is not about creating only layouts, illustrations but making fantastic designing with the help of various colors which will appeal to the viewer’s. So it is necessary for any designer to learn color psychology in order to get connected with viewer’s through designs. Considering this color theory is one of the important topic covered in graphic and web designing courses.

Having deep knowledge of color is necessary in order to understand the thoughts behind designing and developing any campaign for branding and marketing. Here color plays a very important role. e.g. If any graphic designing or web designing company is initiating branding for some baby products. Then the feeling of comfort, love, affection and reliability should reflect in it. Likewise if a campaign is to promote some beauty product then the same love, affection should reflect with some bright colors. Here understanding and deep knowledge will help to influence emotions and thoughts in particular ways.

Various colours evoke different emotions depending upon culture, place, and circumstances. e.g. red is the colour for love, and it is the colour for danger, anger etc. Hence right colour selection is key to get the big impact on viewers and make them understand more about your product. Colours prove all types feelings in human being. This is the reason why designers use colours with lots of strategies and planning.

So at the end Graphic Designing and Web Designing is all about choosing right colors which will look fantastic and pleasant in the designing. Understanding color psychology and using it strategically in advertising is the key to become successful designer.