To understand the importance of keywords to rank by search-engines, think for a moment that the search engine is a shark and you, the fisherman who has to get the shark at any cost. After all shark-fin soup does taste so, so good! A shark is a big fish and putting entire nets could be an expensive proposition. A better, easier and cost-effective solution would be to use a fishing rod with a good quantity of juicy meat on its…
Continue ReadingHow to build the digital marketing strategies for local Business
One group of businesses who have benefitted the most from digital marketing without a doubt are local businesses – especially small businesses. The reason for the same being that for the same level of expense as big businesses, they can showcase their products and services worldwide to a much larger and diverse audience! Yes worldwide! But ideally and with experience, it can be said that most do not care much about business clientele beyond a certain geographical range given the…
Continue ReadingReally Useful UI Animation Tutorials Every Designer Should Know
If there is one things there is for designers, it is the sheer number of tools and tips than can help one build the best UI interface possible. From the simplest to the most complex, anything is possible- provided you know where to look AND more importantly, what to look for. Today we tell you of whole range of UI Animation sources that you can use to make awesome animation in UI designs such that everyone from regular browsers to…
Continue ReadingTips to choose an efficient web server for your website
A website these days is not a luxury anymore but a necessity. Gone are the days you would like in a hole with no one even as much as looking for you. Now, everyone wants to know everything, and in most cases, in all possible details. Websites are thus an outcome. Supporting a website in the cyber world are web-servers or server farms which obviate yesterday’s need to maintain one’s own website-related servers and infrastructure. An act of outsourcing, these…
Continue ReadingAnimation guidelines for Ux Design
You don’t have options with gadgets these days. They are everywhere, in every shape, size, look and feel. And they, thankfully (try and) serve most needs. At least that is what most people think when a screen appears in front of them. It could be a different matter when they finally enter the site/ app/ widget and find that it is anything but user-friendly and in fact, is quite cumbersome and quite irritating. One thing that has been added for…
Continue ReadingDoes Negative SEO exist? What should you do about it?
When the going gets tough…people play dirty! Sometimes real dirty! Welcome to the world of Negative SEO where the villains try to bring down the hero in the only way they know i.e., by maligning them and showing them in a bad light such that most search engines read them as spammy site and lower their ranking! Though tough these days given the kind of precautions search engines like Google employ to get the wrongdoers, people still try their hands!…
Continue ReadingImportance of keywords in content writing
You should be content with the writing! And so should the search engine. Otherwise, your site shall not be ranked and your stuff is ranked as spam! To anyone who has ever fed a cat, the concept of SEO would be as clear as the sun in a clear sky because it is the smell of fish that the cat latches on to and nothing else. Search engines are it google, bing, yahoo, AOL or Baidu use words the same…
Continue ReadingWhat’s the Difference between content Optimization and SEO
The heading of this blog should ideally lead the reader to one question: What is the motive behind the exercise i.e. to say, why is one undertaking both content optimization and SEO? Obviously, getting more traffic! From this answer, flows the next question: How do you get more traffic? The answer to the 2nd question is: By content optimization and SEO! But if both are one and the same, why have two words to describe one concept/ situation? It is…
Continue ReadingUnderstanding The importance Of Responsive Website Designing
Should one size fit all? Ideally, it depends upon the situation. If it is about shoes and clothes, it shouldn’t. But if it’s about newspapers, books, and information-sharing, one size may have to fit all. And if it about digital information sharing across gadgets, one size BETTER NEVER, EVER FIT ALL! Because if you do, there is every chance that your client slowly migrates to some other side. A PC, a smartphone and everything in between have varying screen…
Continue ReadingWhy Having A website is So Important for your small Business
What if we were all born alike with very little in the name of differentiation? Could people recognize us? Or What if we dress like a military parade with extreme standardization? Could people recognize us? Or What if we were the Burj Khalifa of Dubai which can be seen from miles around? Which do you think would be the ideal marketing scenario? Without doubt, the third! People know you, recognize you and can easily make a decision whether to approach…
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